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Developing a strong brand: The creation of Gin 8
Shiny metallic packaging, an inviting brochure and orange labels that make you crave orange gin: The Gin 8 brand shows the diverse, creative possibilities that print technologies, finishing and cross-media marketing measures offer for establishing a new brand.
From the idea to the finished product
Gin 8 was developed as a best practice example as part of the Print & Digital Convention. The aim of the highlight project was to develop a new brand with the associated product and to stage it as part of a campaign. The overall concept included the product as well as the design and finishing of packaging, labels and pamphlets with KURZ transfer products. The overall process was important. From idea generation to implementation and presentation, the project partners have let their creativity run wild in order to make the Gin 8 brand stand out from the crowd.
For a successful brand presence
The project partners LEONHARD KURZ as a specialist for surface decoration and thin film technology, SCRIBOS, Steinemann DPE, Gräfe Veredelungsgruppe and inapa Deutschland have bundled their expertise and designed a prototype for a strong brand presence with the Gin 8 brand. The labels and brochures were produced using the following products and processes:
- The front label was digitally finished by DM-UNILINER 3D, with LUXOR® 220 and spot varnish used as metallization
- The bottle neck label is equipped with a SCRIBOS uniQR code as first opening protection
- On the rear label, there is a ValiGate® QR code that acts as copy protection, as well as a transparent 20 mm x 40 mm ‘void label’ as an L-seal. The label was printed on ina®star 2s, 350 g/sqm and finished with KPS slim (patent pending) using cold transfer and image embossing
- The accompanying pamphlet was printed on Condat Matt Périgord, 250 g/sqm and finished in the hot-stamping process with LIGHT LINE® Twinkle 355 and a blind embossing
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